Good Drinks Australia extends Adelaide 36ers partnership

The Adelaide 36ers are proud to announce a two-season extension of their partnership with Good Drinks Australia, continuing a successful relationship that has enhanced the club's gameday experience for members and fans.

As part of the renewed agreement, Good Drinks Australia will retain the naming rights to the popular Coors Cold Club hospitality offering while becoming the naming rights partner of the club's premium Legends Room, which will now be known as the Matso's Legends Room.

The partnership builds on a strong foundation established three years ago, with Good Drinks Australia continuing as the club's Official Beer Partner while expanding its presence across the Adelaide Entertainment Centre on game nights.

Adelaide 36ers CEO Nic Barbato said the extension reflects the strength of the relationship between the two organisations and a shared commitment to delivering an outstanding fan experience.

"We're delighted to extend our partnership with Good Drinks Australia for a further two seasons," Barbato said.

"They have become an important part of our gameday offering, with the Coors Cold Club proving incredibly popular with our members, corporate partners and fans.

"The addition of the Matso's Legends Room is another exciting step in the evolution of our hospitality experience.

“Good Drinks Australia has a fantastic portfolio of brands, and together we're continuing to create premium experiences that make attending Adelaide 36ers games something special.”

Under the partnership, Adelaide 36ers members, supporters and fans will continue to enjoy Coors Lager at selected Adelaide Entertainment Centre corporate boxes, The Orb, and all club functions.

“Good Drinks is proud to continue our partnership with the Adelaide 36ers, a natural fit for a world-class brand like Coors,” said Good Drinks Australia National Sponsorship Manager Kate Weekes.

“The 36ers bring the kind of energy and passion that Coors is all about, and this season we're excited to get even closer to their fans and to basketball supporters right across South Australia.” 

The Coors Cold Club has become one of the more popular of the game day viewing experiences at the Adelaide Entertainment Centre with a casual and laid-back environment that comes with a cocktail food and beverage package, entertainment and special promotional offers at games. 

The newly branded Matso's Legends Room hosts the official pre- and post-game event and access includes a gourmet grazing menu, a 4.5-hour beverage package plus insights from special guests including players and coaches, all while showcasing one of Australia's most recognisable craft beer brands.

Click here for more information about the club’s hospitality options, including the Coors Cold Club and Matso’s Legend’s Room.